https://agentfaro.com/ai-search/ What changed in search, and what it means for a real estate agent. en-us https://agentfaro.com/ai-search/what-changed-in-search/ https://agentfaro.com/ai-search/what-changed-in-search/ Mon, 05 Oct 2026 00:00:00 +0000 Search changed because people now ask questions in conversational engines instead of typing short keyword phrases into traditional web browsers. We run a prompt battery across four distinct search engines to track where you appear and how assistants recommend you. https://agentfaro.com/ai-search/what-assistants-read/ https://agentfaro.com/ai-search/what-assistants-read/ Wed, 02 Sep 2026 00:00:00 +0000 AI assistants read agent sites, portals, directories, news, and government sources when answering real estate questions. They look for clear answers, structured facts, and steady business profiles rather than promotional noise. https://agentfaro.com/ai-search/how-assistants-choose-an-agent/ https://agentfaro.com/ai-search/how-assistants-choose-an-agent/ Wed, 26 Aug 2026 00:00:00 +0000 Assistants choose a real estate agent by reading public web pages, portals, directories, and business profiles. They look for clear answers, steady presence, and verified facts across the web before they recommend anyone by name.