https://agentfaro.com/glossary/ The vocabulary of AI search, defined in plain language. en-us https://agentfaro.com/glossary/ai-crawler/ https://agentfaro.com/glossary/ai-crawler/ Fri, 31 Jul 2026 00:00:00 +0000 An automated agent that fetches web content for an AI system: for training corpora, for search and answer indexes, or live at a user’s request. Examples include GPTBot, ClaudeBot, PerplexityBot, and Google-Extended. Each can be allowed or refused in robots.txt. https://agentfaro.com/glossary/ai-overview/ https://agentfaro.com/glossary/ai-overview/ Fri, 31 Jul 2026 00:00:00 +0000 Google’s AI-generated answer at the top of the results page, synthesized from sources it cites. It reads content passage by passage and favors direct answers, clear structure, and named facts it can attribute. https://agentfaro.com/glossary/answer-engine-optimization/ https://agentfaro.com/glossary/answer-engine-optimization/ Fri, 31 Jul 2026 00:00:00 +0000 Structuring content so an answer engine can quote it directly: the question stated plainly, the answer given first in a complete and self-contained form, and supporting detail after. AEO is the writing discipline inside the broader practice of GEO. https://agentfaro.com/glossary/canonical-url/ https://agentfaro.com/glossary/canonical-url/ Fri, 31 Jul 2026 00:00:00 +0000 The single preferred address for a piece of content when it is reachable at more than one. The canonical tag tells search engines which version to index and credit, so duplicates consolidate instead of competing with each other. https://agentfaro.com/glossary/citation/ https://agentfaro.com/glossary/citation/ Fri, 31 Jul 2026 00:00:00 +0000 In AI search, a source an assistant links or references in support of its answer. Being cited puts your page in front of the user at the moment of decision. In local SEO the word also means any listing of a business’s name, address, and phone; both senses matter here. https://agentfaro.com/glossary/core-web-vitals/ https://agentfaro.com/glossary/core-web-vitals/ Fri, 31 Jul 2026 00:00:00 +0000 Google’s page-experience metrics: how fast the main content loads, how quickly the page responds to interaction, and how much the layout shifts while loading. Measured from real visits, and a factor in rankings. https://agentfaro.com/glossary/e-e-a-t/ https://agentfaro.com/glossary/e-e-a-t/ Fri, 31 Jul 2026 00:00:00 +0000 Experience, Expertise, Authoritativeness, Trustworthiness: the qualities Google’s systems are designed to reward in content and its authors. Not a direct ranking factor but a description of what the ranking systems try to detect, and a useful standard for AI answers too. https://agentfaro.com/glossary/entity/ https://agentfaro.com/glossary/entity/ Fri, 31 Jul 2026 00:00:00 +0000 A distinct thing a machine can identify and reason about: a person, a business, a neighborhood. Search engines and AI models organize knowledge around entities, so an agent whose identity is clear and consistent everywhere is an entity a machine can confidently recommend. https://agentfaro.com/glossary/featured-snippet/ https://agentfaro.com/glossary/featured-snippet/ Fri, 31 Jul 2026 00:00:00 +0000 The answer box at the top of Google search results, lifted directly from the visible content of a page rather than from schema. Pages win it by answering a question plainly, early, and in the shape Google wants to display. https://agentfaro.com/glossary/generative-engine-optimization/ https://agentfaro.com/glossary/generative-engine-optimization/ Fri, 31 Jul 2026 00:00:00 +0000 The practice of making a person or business the answer AI assistants give. GEO covers the content, structure, and consistency signals that determine whom ChatGPT, Perplexity, Gemini, and Google AI Overviews name when asked for a recommendation. https://agentfaro.com/glossary/google-business-profile/ https://agentfaro.com/glossary/google-business-profile/ Fri, 31 Jul 2026 00:00:00 +0000 Google’s listing for a local business: identity, service area, categories, hours, photos, posts, and reviews. Formerly called Google My Business. For local search and AI recommendations alike, it is the single asset an agent controls that matters most. https://agentfaro.com/glossary/indexing/ https://agentfaro.com/glossary/indexing/ Fri, 31 Jul 2026 00:00:00 +0000 A search engine storing a crawled page so it can appear in results. Crawled does not mean indexed, and only indexed pages can rank or be cited; a page the index skipped is invisible regardless of its quality. https://agentfaro.com/glossary/json-ld/ https://agentfaro.com/glossary/json-ld/ Fri, 31 Jul 2026 00:00:00 +0000 The format Google recommends for structured data: a small block of JSON inside a script tag in the page, describing the entities on it and their relationships without changing anything a visitor sees. https://agentfaro.com/glossary/knowledge-graph/ https://agentfaro.com/glossary/knowledge-graph/ Fri, 31 Jul 2026 00:00:00 +0000 A machine’s map of entities and the relationships between them: this agent, works in these neighborhoods, at this brokerage, with these reviews. Search engines and assistants consult knowledge graphs to ground who is who before composing an answer. https://agentfaro.com/glossary/knowledge-panel/ https://agentfaro.com/glossary/knowledge-panel/ Fri, 31 Jul 2026 00:00:00 +0000 The information box Google shows beside results for an entity it recognizes: photo, description, profiles, facts. It is generated from the Knowledge Graph rather than from any single page, and it is earned by being consistently documented, not requested. https://agentfaro.com/glossary/llms-txt/ https://agentfaro.com/glossary/llms-txt/ Fri, 31 Jul 2026 00:00:00 +0000 A proposed convention for a plain-text file at the root of a website that orients AI systems: what the site is, what it offers, and where its key pages are. An emerging standard with growing adoption, not yet universally read. https://agentfaro.com/glossary/local-seo/ https://agentfaro.com/glossary/local-seo/ Fri, 31 Jul 2026 00:00:00 +0000 Search optimization for businesses that serve a geographic area: winning the map pack, ranking for "near me" and neighborhood searches, and maintaining the profile and citation signals local algorithms weigh. For agents, the foundation that AI visibility builds on. https://agentfaro.com/glossary/map-pack/ https://agentfaro.com/glossary/map-pack/ Fri, 31 Jul 2026 00:00:00 +0000 The short block of local business results, with a map, that Google shows for searches with local intent. Placement is driven largely by Google Business Profile signals: proximity, relevance, review strength, and activity. https://agentfaro.com/glossary/mention-rate/ https://agentfaro.com/glossary/mention-rate/ Fri, 31 Jul 2026 00:00:00 +0000 The percentage of prompt battery questions for which an agent is named in the assistant’s answer. Measured per assistant and in aggregate, on a fixed question set, so movement over time reflects real change in visibility rather than a change in the questions. https://agentfaro.com/glossary/nap-consistency/ https://agentfaro.com/glossary/nap-consistency/ Fri, 31 Jul 2026 00:00:00 +0000 Name, address, phone: the practice of keeping business identity details exactly identical across every listing, directory, and profile. Character-level consistency is a trust signal; variation reads as uncertainty about who and where you are. https://agentfaro.com/glossary/people-also-ask/ https://agentfaro.com/glossary/people-also-ask/ Fri, 31 Jul 2026 00:00:00 +0000 The expandable list of related questions on a Google results page, each answered with a passage lifted from a web page. A page that answers a specific question directly can appear here even when it ranks far below the front page for the broad term. https://agentfaro.com/glossary/prompt-battery/ https://agentfaro.com/glossary/prompt-battery/ Fri, 31 Jul 2026 00:00:00 +0000 A fixed set of realistic questions used to measure AI search visibility. The same questions are put to the major assistants on a schedule, and the share of answers naming a given agent is their mention rate. Keeping the set fixed is what makes the trend meaningful. https://agentfaro.com/glossary/real-estate-agent-schema/ https://agentfaro.com/glossary/real-estate-agent-schema/ Fri, 31 Jul 2026 00:00:00 +0000 The schema.org type purpose-built for describing an agent or agency: name, service area, brokerage affiliation, contact details, reviews. Using it, rather than a generic type, tells machines exactly what kind of business they are reading about. https://agentfaro.com/glossary/rich-result/ https://agentfaro.com/glossary/rich-result/ Fri, 31 Jul 2026 00:00:00 +0000 A search listing enhanced beyond the standard blue link: star ratings, breadcrumbs, FAQ dropdowns, images. Valid structured data makes a page eligible; Google still decides case by case whether to show the enhancement. https://agentfaro.com/glossary/sameas/ https://agentfaro.com/glossary/sameas/ Fri, 31 Jul 2026 00:00:00 +0000 A schema.org property listing the authoritative URLs that describe the same entity: your Zillow profile, LinkedIn, Google Business Profile, brokerage page. It is the main lever for telling machines that all those scattered profiles are one person. https://agentfaro.com/glossary/schema-org/ https://agentfaro.com/glossary/schema-org/ Fri, 31 Jul 2026 00:00:00 +0000 The shared vocabulary of types and properties (RealEstateAgent, Review, Service, Place) that Google, Bing, and AI systems all agree to read. It is the dictionary structured data is written in: a common language for stating facts machines can trust. https://agentfaro.com/glossary/structured-data/ https://agentfaro.com/glossary/structured-data/ Fri, 31 Jul 2026 00:00:00 +0000 Machine-readable annotations, usually schema.org JSON-LD, embedded in a web page to state its facts explicitly: this page is about a real estate agent, with this name, this service area, this brokerage. It removes the guesswork from how machines read you.