What Changed in Search
Search changed because people now ask questions in conversational engines instead of typing short keyword phrases into traditional web browsers. We run a prompt battery across four distinct search engines to track where you appear and how assistants recommend you.
The Shift in How People Search
People looking for help with real estate no longer rely solely on simple keyword searches in a browser. They use conversational tools to find local professionals and ask complex questions about the market.
When an assistant answers a question, it reads multiple sources to synthesize a response. This process alters the traditional path a client takes before contacting an agent.
Four Engines Shape the Results
Today, four main engines power most modern search and assistant experiences. These are ChatGPT, Perplexity, Gemini, and Google AI Overviews.
Each engine gathers and weighs information differently. Appearing in one does not mean you automatically appear in all four.
Reading Is Not Recommending
An AI crawler reading your website is entirely different from a human visitor arriving from a recommendation. We keep these two metrics strictly separate in your monthly reports.
Never confuse technical crawling activity with actual client interest. True visibility means an assistant explicitly suggests your name when a user asks for local guidance.
Measuring Your True Position
To know where you stand, we test real local questions every single month on a solo plan, or weekly on a team seat. This method gives you clear data on your actual standing across the major engines.
You receive steady reports showing your progress, what changed since last month, and the exact steps we took to support your online presence.
Questions
What engines do you track?
We track four major search engines and assistant platforms. These include ChatGPT, Perplexity, Gemini, and Google AI Overviews.
How often do you check my presence?
We test your presence monthly on a solo agent plan. For team plans, we run these checks weekly.
Are AI reads the same as website visits?
No. An assistant reading your site and a person arriving from an AI answer are two different numbers.