Your brokerage website versus AgentFaro
Your brokerage website gives you a standard profile page inside a larger company domain. AgentFaro gives you a dedicated site designed for AI search visibility, complete with automated statistics, briefing files, and monthly reporting.
The facts
| Your brokerage website | AgentFaro | |
|---|---|---|
| How long Google asks you to keep redirects after a site moves | at least 1 year | Connect a domain you already own, following the exact records we give you, or buy one through us for $12 a year and we set it up. On a domain bought through us, mail sent to it forwards to wherever you already read mail. |
What Each Option Gives You
A profile on your brokerage site gives you a page on the company domain with your bio, office details, and active listings. It connects you directly to the brand identity of the firm you work under.
A profile on your brokerage's site is the brokerage's page. You can't add your own briefing files, structured data or answers to it, and it describes you the way the brokerage chooses.
What Each Option Leaves Out For AI Search
Brokerage websites focus on company branding rather than individual agent visibility across modern AI search platforms. They lack customized technical layers tailored for assistant engines to parse and reference.
When Your Brokerage Site Still Makes Sense
Your brokerage site makes sense when you want a simple presence the brokerage sets up for you, one that aligns with company compliance rules and requires no separate management on your part.
Sources
Questions
Can I keep my brokerage website while using AgentFaro?
Yes, you can keep your brokerage profile active while using AgentFaro for your independent web presence and AI search optimization. The two can run side by side.
Do I own the domain name on AgentFaro?
You can connect a domain you already own, or buy one through us and we set it up. On a domain bought through us, mail sent to it forwards to wherever you already read mail.
How does AgentFaro help with AI search engines?
We provide briefing files, structured data on every page, and answers formatted for assistants to lift. We also track your visibility across the prompt battery every month.