IDX websites versus AgentFaro
IDX websites provide property search feeds for visitors. AgentFaro gets residential real estate agents recommended by Google and by AI assistants like ChatGPT, Perplexity, Gemini, and Google AI Overviews, with results measured every month.
The facts
| IDX websites | AgentFaro | |
|---|---|---|
| IDX Broker Core, listing search for a site you have, a month | $60 | Not offered |
| IDX Broker Elite, with a website, a month | $149 | $75 a month for a solo agent; $400 a month plus $30 per agent seat for a team |
| IDX Broker setup | one-time setup fee | No setup fee |
What an IDX platform provides
A listing feed shows the same inventory every agent in your MLS can show.
It helps a visitor browse homes, but it doesn't tell an assistant who you are or why to name you.
What IDX platforms leave out for AI search
Traditional platforms focus on property search rather than structured facts about your business and your areas.
When an IDX platform still makes sense
An IDX platform works well if your primary goal is to provide a property search portal for active home buyers visiting your domain directly.
If you want to appear in AI answers and local map packs, you pair your presence with dedicated optimization.
Sources
Questions
Do I need to replace my existing website to use AgentFaro?
AgentFaro includes your website hosted and maintained by us. You can connect a domain you already own or buy one through us.
How does AgentFaro help me get found by AI assistants?
We set up structured data, briefing files for assistants, and optimized business profiles. We track your visibility across ChatGPT, Perplexity, Gemini, and Google AI Overviews using a prompt battery.
How often do I get updates on my visibility?
You receive a monthly report showing where you stand on the four engines and what moved since last month. The prompt battery runs monthly on a solo plan and weekly on a team seat.