The questions visitors bring, answered on your site.
Every site we build carries three calculators, a checklist for home buyers and one for sellers, a glossary and a home value request. They are on every plan, and each one ends by pointing the visitor to you.
Seven pages, on every site.
A mortgage payment calculator, an affordability calculator and a closing cost estimator, each on its own page, with a worked example and a table already on it before anyone types a thing. With JavaScript off, the example and the table are still there.
A checklist for home buyers, from pre-approval to the closing table, and one for sellers, from pricing to closing day, twelve steps each. And a glossary of 28 terms a client will meet on the way, in plain words.
For sellers, a home value request: the address and how to reach them. It asks for you. It never shows an instant estimate.
What a visitor can do.
Each on its own page of your site.
Estimates, labelled as estimates.
Every calculator says what it is: an estimate for planning, with the lender’s Loan Estimate and the closing statement as the real numbers. What it assumes, such as the tax rate and insurance, is listed on the page as an assumption, and the payment calculator lets a visitor change every one.
The payment calculator starts from the Freddie Mac weekly average for a 30-year fixed loan, with the week it comes from. When no current rate is on file for a site, it says so and asks for the rate the visitor’s lender quoted. It never makes one up.
The price it starts from is the median in your own area’s market report where there is one, so the first number a visitor sees is local. Where there is not, the placeholder says it is one.
What agents ask about it.
Are the tools on every plan?
Yes. All seven pages are on every site, solo and team.
Does a calculator ask for the visitor’s email?
No. The calculators, the checklists and the glossary ask for nothing. Each ends with a way to reach you about a specific home, and the home value request is the one tool that is a form.
Where does the mortgage rate come from?
From Freddie Mac’s weekly survey of 30-year fixed rates, with the week shown beside it. If no current rate is on file for your site, the calculator says so and asks the visitor for their lender’s rate rather than guessing.
Are the closing costs exact?
No, and the page says so. They are the usual costs, as ranges, for a planning conversation. The closing statement has the real numbers.
Can I change the checklists or the glossary?
Not yourself: we write them, and they are the same on every site. If something in them does not fit your market, send us a change request from Agent OS.
See what your current site gives a visitor.
The free audit checks your site and the places assistants read, in about a minute.