Glossary
Structured data
Definition
Machine-readable annotations, usually schema.org JSON-LD, embedded in a web page to state its facts explicitly: this page is about a real estate agent, with this name, this service area, this brokerage. It removes the guesswork from how machines read you.
A human infers from layout and prose. A machine parsing your site does better with declarations: a RealEstateAgent node with a name, an areaServed, and reviews, connected to the same identifiers used elsewhere on the web. Pages with clean structured data are eligible for richer treatment in search and are easier for assistants to cite accurately.
Every page we ship carries a structured data graph, including this one. View source on this site and the annotations are there to read.