Entity
A distinct thing a machine can identify and reason about: a person, a business, a neighborhood. Search engines and AI models organize knowledge around entities, so an agent whose identity is clear and consistent everywhere is an entity a machine can confidently recommend.
Entity clarity fails in mundane ways: a name spelled three ways across directories, an old brokerage still attached to half your listings, two half-maintained profiles splitting your reviews. Each inconsistency makes the machine less certain you are one findable thing, and uncertainty suppresses recommendation.
Building entity clarity means one canonical statement of who you are, propagated identically everywhere, and marked up in structured data so nothing is left to inference.