Postcards and farming mailers versus AgentFaro
AgentFaro builds what Google and AI assistants read when local buyers and sellers look for an agent.
The facts
| Postcards and farming mailers | AgentFaro | |
|---|---|---|
| Most EDDM Retail pieces a day, per ZIP Code | 5,000 | Not applicable |
| Fewest pieces in an EDDM Retail mailing | 200 | Not applicable |
| EDDM Retail postage, per piece | $0.26 | $75 a month for a solo agent; $400 a month plus $30 per agent seat for a team |
What print farming mailers give you
Physical farming reaches chosen mailboxes on a schedule.
What print mailers leave out for modern search
Digital visibility works when someone searches: your site, profile and listings are there for Google and the assistants to read.
When postcards still make sense
Print and digital can run side by side: one reaches mailboxes, the other reaches online search.
You can keep sending mailers while AgentFaro builds your digital presence.
Each reaches people through a different channel.
Sources
Questions
Do postcards help me show up in Google or AI search results?
Postcards are physical mailers sent to mailboxes on a schedule. They do not update digital profiles or create the structured pages that search engines and AI assistants read.
Should I stop sending mailers if I use AgentFaro?
You can keep sending mailers while AgentFaro builds your digital presence. Print and digital can run side by side: one reaches mailboxes, the other reaches online search.
How do digital platforms differ from physical farming?
Physical farming reaches chosen mailboxes on a schedule. Digital visibility works when someone searches: your site, profile and listings are there for Google and the assistants to read. Each reaches people through a different channel.