Google Business Profile (GBP)
Google’s listing for a local business: identity, service area, categories, hours, photos, posts, and reviews. Formerly called Google My Business. For local search and AI recommendations alike, it is the single asset an agent controls that matters most.
The profile feeds the map pack directly and supplies much of the structured local evidence AI assistants rely on. When someone asks Google about a business, Google answers from the profile and its reviews too. Completeness, category accuracy, review volume and recency, response behavior, and posting activity all count.
The difference between having a profile and running one is the difference between existing and competing. Running one is a weekly discipline: every field complete, photos kept current, posts on a steady cadence, and every review answered. That is exactly the work our GBP management service takes over.