Glossary
Google Business Profile (GBP)
Definition
Google’s listing for a local business: identity, service area, categories, hours, photos, posts, reviews, and Q&A. Formerly called Google My Business. For local search and AI recommendations alike, it is the highest-leverage single asset an agent controls.
The profile feeds the map pack directly and supplies much of the structured local evidence AI assistants rely on. Completeness, category accuracy, review volume and recency, response behavior, and posting activity all count.
The difference between having a profile and running one is the difference between existing and competing. Running one is a weekly discipline of posts, photos, review responses, and Q&A, which is exactly the work our GBP management service takes over.
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