Glossary
Local SEO
Definition
Search optimization for businesses that serve a geographic area: winning the map pack, ranking for "near me" and neighborhood searches, and maintaining the profile and citation signals local algorithms weigh. For agents, the foundation that AI visibility builds on.
Local SEO differs from general SEO in its inputs: proximity, Google Business Profile strength, review signals, and locally relevant content count for more; sitewide domain authority counts for less. An agent can outrank national portals for neighborhood queries by being genuinely, documentably local.
The same local evidence now feeds AI assistants answering local questions, which is why we treat local SEO and GEO as one program rather than two line items.