Glossary
Rich result
Definition
A search listing enhanced beyond the standard blue link: star ratings, breadcrumbs, FAQ dropdowns, images. Valid structured data makes a page eligible; Google still decides case by case whether to show the enhancement.
Rich results earn more attention and more clicks from the same ranking position, which makes them one of the few ways to outperform a competitor who technically outranks you.
Eligibility is mechanical: the right schema types, validly expressed. Display is not guaranteed, and anyone promising specific rich results is promising Google’s behavior, which is not theirs to promise. We build eligibility everywhere it applies and report what actually shows.