How to set up your Google Business Profile
Set up your Google Business Profile by creating an account with your exact legal business name, adding your office address and service areas, uploading current photos, picking your primary category as real estate agent, and verifying your listing through the postcard or video process requested by Google.
Steps to set up your profile
- 01
Create an account
Go to the Google Business Profile website and sign in with your professional Google account. Enter your exact business name as it appears on your state real estate license.
- 02
Select your category
Choose real estate agent or real estate agency as your primary category. Pick accurate secondary categories if they apply to your daily work.
- 03
Add location and areas
Enter your office address if clients visit you there. If you travel to meet clients, list the specific cities and neighborhoods where you work.
- 04
Add contact details
Add your direct phone number and your professional website address. Make sure these details match the information listed across your other online directories.
- 05
Upload photos
Upload professional headshots and current photos of your office. Keep your image library fresh so your profile looks active.
- 06
Verify the profile
Request verification from Google. Follow the steps for a postcard, phone call, or video upload to confirm your business location.
What to check after setup
Check that your business name, address, and phone number match your website exactly. Consistency helps search engines connect your digital footprint.
Review your operating hours and make sure they are correct. Keep your profile updated whenever your office location or contact details change.
Questions
Can I use a virtual office or PO box for my profile?
Google has strict rules about addresses. If clients do not visit you at that location, you should set your profile as a service area business and hide your home address.
How do reviews affect my Google Business Profile?
Reviews help build trust with people searching online. Answer every review professionally to show that you are active and attentive to clients.